Dutch car dealerships are full showrooms, but sales are stagnating because high prices are making consumers hesitant. While there's plenty of choice—from new models to popular used cars—many potential buyers are staying on the sidelines due to the price.

This is mainly due to the persistently high cost of cars. New cars are expensive due to rising material costs, logistical challenges, and higher interest rates on financing. In addition, many consumers are keeping their cars longer because the leasing market and used car prices are still relatively high.

This combination creates a situation where dealers have a lot of inventory, but potential buyers are waiting in anticipation of price drops or more favorable offers. Families and private buyers, in particular, are price-sensitive and are postponing purchases.

The consequences are visible on the shop floor. Dealers are increasingly offering incentives and discounts to attract customers, but this has not yet led to a structurally higher sales figure. Demand for affordable used cars also remains high, further increasing the pressure on new car sales. Expectations for the coming months are cautiously positive, provided economic conditions improve and consumers regain confidence in their financial future. For now, full showrooms and declining prices remain the prevailing scenario in the Dutch automotive industry.